Nigerian Entertainment News: Jemima Osunde Slams Nollywood’s Growing Dependence on Social Media Fame for Casting

Nollywood actress Jemima Osunde has voiced her disapproval over the rising trend of prioritizing social media popularity over genuine talent in Nollywood casting choices

In a straightforward video shared on Instagram, Osunde highlighted how the Nigerian movie scene is now heavily influenced by actors’ digital footprints.

She noted that factors like follower numbers, engagement rates, and content consistency are increasingly being used as benchmarks during casting decisions.

Her remarks sparked conversations among fans and industry stakeholders about the fairness and long-term impact of these criteria. Osunde lamented that truly skilled actors are being sidestepped simply because they lack a prominent online persona—regardless of their performance abilities or fit for the role.

She also expressed concern that this current model pushes actors into juggling dual careers: acting and influencer-style content creation. Building and sustaining a strong social media presence demands a unique set of abilities and a time commitment that not every actor is willing—or equipped—to take on.

Osunde further criticized the merging of roles between performers and marketing departments, stressing that the responsibility of promoting films should not fall on actors. According to her, casting should focus on raw talent and suitability, not just social media influence.

This story adds another layer to the ongoing debate within Nigerian Entertainment News, as the industry continues to evolve under the weight of digital trends.